Making a “happy” meal out of classifications and genuine use of trade marks
In an ongoing trade mark dispute between Supermac’s and McDonald’s, the European General Court’s decision in Case T-58/23 of 5 June 2024 partially revoked the registration of “BIG MAC”, in relation to goods corresponding to the chicken version of their well-known burger, as well as for services connected with the operation of restaurants and drive-through facilities.
While some news outlets hailed this as a victory for Supermac’s, was it really – and was it worth it?...