Mills & Reeve advises Mercia on £1.5m funding for pricing optimisation software company

Mills & Reeve have acted for Mercia for almost 10 years, and their lengthy relationship has seen the law firm advise on the development of their investment portfolio.

The £1.5 million investment was led by Nauta Capital and includes follow-on funding from investors including Mercia, who led the initial £500,000 seed round. The new funding will allow BlackCurve to double their workforce and invest in product development.

Father and son team Charles and Philip Huthwaite founded BlackCurve in 2016. The company provides pricing optimisation software that helps ecommerce companies find the optimal price for their goods and/or services through advanced pricing algorithms and machine learning.

The Mills & Reeve team was led by partner Zickie Lim, who heads up the firm’s Funds, Venture Capital and Investments Team, and supported by associate Laura Ing-Beaufils. Zickie said: “We are pleased to be able to advise Mercia on this further funding round after their initial investment.

We have a longstanding working relationship with Mercia and over that time we have seen first-hand their ability to pick companies with good potential for scale-up, and BlackCurve’s success demonstrates that ability to spot prospects with real promise.”